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Gibraltar-licensed JackpotJoy.com is now the most popular online bingo site for UK players after overtaking leaders including FoxyBingo.com GalaBingo.com and Tombola.co.uk.

According to new research released by global online competitive intelligence service Experian Hitwise, JackpotJoy.com was the most visited bingo domain in the UK over April after overtaking Tombola.co.uk.

The news is definitely good for JackpotJoy.com as it only re-launched with a new-look website featuring a more flashy design a little over a month ago.

“As a website, it made sense to focus our marketing online,” said Bengu Davies, Head Of Online Media for JackpotJoy.com.

“It also enables us to target our market very closely, helping us to minimise wasted spending and concentrate our message. Our current position as the most visited online bingo site, without being well-known on the streets, reflects the success of this targeted strategy.”

“Our number-one ranking with Experian Hitwise has confirmed our ability to appeal directly to online bingo players who make up a large enough market to generate the regular jackpots less experienced bingo players might expect,” said Adele Lawton, Head for JackpotJoy.com.

“It looks like our plans for expansion over the summer and into the autumn seem to be perfectly timed.”